Jun 21, 2022
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Plan to change companies in the next year 9 out of 10 users interviewed have a high level of training, whether it be university or postgraduate studies. Tags job professionals marketing read later favorites programmatic IAB Spain , the Association of advertising, marketing and digital communication in Spain, today presents the data from the Study of usa phone list Labor Market in Digital Marketing in Spain, prepared together with Schibsted Spain. This study arises from the need to know the current situation of the Labor Market in the marketing, Advertising usa phone list Digital Communication sector based on the analysis of a series of key indicators such as: Years of experience of professionals in the sector, Skills more defendants. Main aspirations and degree of job satisfaction Methodology This study has been carried out with the digital marketing databases of Infojobs (portal belonging to Schibsted Spain) and IAB Spain. A total of 1,150 interviews with professionals in the sector have been obtained, which makes this study highly representative and highly reliable in its insights. The field was carried out in March 2018 and the study has been carried out by the research consultancy nPeople. Characteristics of the current labor market - Marketing and Digital usa phone list 35% of those usa phone list work in the Marketing Department of their company 35% of those surveyed work in the Marketing Department of their company, with a great advantage over the Commercial Department (11.4%) and the usa phone list Department. And by type of company, the top 3 would be Marketing Agencies in the first place, followed by Creative and Media Agencies. The profile of users who work in the marketing department of companies is characterized by having a female majority (60%) and in terms of age, the majority (51%) are individuals between 25-34 years old. Regarding years of experience, 43.5% have between 2 and 5 years of experience in their current position; 58% have postgraduate studies, 62% work in the marketing department of a company whose main activity is another and 38% would be considering changing companies. Training level and professional skills 9 out of 10 interviewed users have a university or postgraduate level of training usa phone list is a greater volume of men whose completed usa phone list studies (66.4%), while women lead the ranking of postgraduate studies (55.8%). Young people between 25-34 years old are the age group with the highest degree of training (postgraduate) representing 44.3%. The professional categories with the highest level of training are: Managers/Middle managers, especially postgraduate training (42.5%); and the Technical/Junior profiles, who excel in university education (35.2%). Of the 44% of users who are currently training, half would be doing specialization courses. The profile of the worker who undertakes specialized training is male (55.3%), between 25 and 34 years old (41.2%).