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rodela358868
Apr 10, 2022
In Welcome to the Forum
By opening a hot pot restaurant, what links can Internet thinking be applied to? As a product manager, what functions need to be planned under such a business form? Recently, I encountered a bottleneck when planning the B-end products used by distributors. The pain points of the industry and the division of labor in the industry are not very clear. Therefore, I deeply feel that as a B-end product manager, I need to have a deep understanding of the needs of the enterprise , so as to job title email list clarify What kind of services can we provide to enterprises . So this time, I will try to use Internet thinking to start from an industry, understand the pain points of this industry, and how to use Internet thinking to upgrade? The underlying business architectures of many industries are the same and can also be learned from. Today, let's open a hot pot restaurant together. What links can the Internet thinking of opening a hot pot restaurant be applied to? As a product manager, what functions need to be planned under such a business form? From the four aspects of business model, product creation, operation promotion, and data management , how to use Internet thinking to open a hot pot restaurant. 01 Business Model 1. Brand positioning Determine the positioning of the hot pot restaurant based on the user portraits in the business district. Are there more workers or more residents? Per capita consumption, most people come from the south or the north? These are the reference basis for determining the positioning. In the end, our positioning is Sichuan-Chongqing hot pot, Northern style hot pot or Cantonese style hot pot? According to the positioning of the product, it needs to be specially created in terms of brand, decoration style and service characteristics, so that it can be differentiated from other stores and gain a foothold. In the past, there was no basis for business positioning, and it was more based on feeling. Now, big data can be used to calculate what kind of store is suitable for opening. You can input information such as the location of the hot pot restaurant to be opened into the system to match, and the system will tell you how many hot pot restaurants with the same format are within 3 kilometers of the surrounding area, how much per capita consumption, what dishes are the main dishes, what is the rate of positive reviews and negative reviews, And the survival rate of this shop in the past three years, and finally output a detailed report for business reference. For example: Zhongguancun, Beijing, is dominated by white-collar workers who work in the Internet industry. The age distribution is between 25 and 40 years old, and they prefer spicy flavors. Such user portraits can provide a reliable reference for merchants, recommending merchants to open a mid-to-high-end Sichuan-Chongqing hot pot known as "spicy". 2. Profit model According to the characteristics of the area, in which months are hotpot the peak season, and how long is the off-season? Where is the main profit point? For example, if seafood is to open a seafood hot pot, we need to consider the cost of seafood transportation and what is the survival rate? What is the spending power of your city? According to the characteristics of the region where the menu price is set, what is the main profit? Are the ingredients of the hot pot special, or is it an exclusive hot pot base? These are all factors to consider before opening a store. Depending on the location chosen, the cost and investment of opening a store will vary. If you choose a franchise store, it probably includes the franchise fee, security deposit, design fee, decoration fee, store rent and other expenses. In addition, you should also consider the cost of equipment procurement, employee recruitment and training, pre-advertising and daily investment costs.
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rodela358868
Apr 10, 2022
In Welcome to the Forum
Today, we neither judge the justice of "channel referral", nor the rationality of "channel referral". From the perspective of commercial operation, we will talk about why there are various positive policies and markets in the consumer medical industry. Under the public opinion, why the channel hospital still cannot die? This article first tells the story and then throws the opinion, which involves upstream and downstream, partners, market peers, and a small group of peers in the industry who are not so in line with "universal values". To put it bluntly, it is definitely not our "values" to be popular and eye-catching. After all, Jason has to eat a bowl of consumer medical care, and some topics can't be studied too deeply. And the place where there is a mistake, I hope that the job title email list classmate Haihan, who is unintentionally affected. 01 The essence of consumer medicine is consumption First: we must clear a background From the product attributes: The essence of consumer medical care is "consumer service commodities with medical attributes", not "medical care with consumption attributes". However, although the industry shouts "return to the essence of medical care" every day, it still lacks the most basic awe of "medical attributes", which leads the industry to shout "return to the essence of medical care" every day. Even, due to the various slogans of various outpatient clinics, many doctors in the industry have caused a psychological misunderstanding that "medical consumption" is equivalent to "treatment and saving people", so it is necessary to "return to the essence of medical care". Well, this "comparative" logic was explained to me by a senior who is a stomatologist. This topic cannot be discussed in depth, and it is easy to be scolded. Second: we have to make a point From the user level: As we all know, the demand intensity of consumer medical care based on the "commodity" perspective is not as "strong demand" as we imagined, and due to the "medical attributes" of the service, from the initial sales trajectory, consumers will have great "Natural fear" or "consumption concern".
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